A little more than 20 years ago, Mark Brown saw a need for a golf
magazine that would capture the true spirit of the game. It wouldn't be a
publication offering tips on how to cure your slice or add 10 yards to your
drives. Nor would it report on what happed on the previous week's tour
event.
Instead, this magazine would be for the community of serious players
who share a passion for the best of golf, the way it was meant to be
played. Headquartered in Hilton Head Island, South Carolina, where it
remains, the magazine started out regionally as Southern Links.
Beginning with the first issue, which included a profile of Haig Point,
an interview with Gary Player and a column by Ben Wright on the growth
of worldwide golf, the magazine was targeted to a sophisticated audience
that appreciated the game's traditions and long history.
Western Links began in 1991 before the two titles merged in 1993 to
form LINKS, with a national subscription base. Since then, LINKS has grown
to publish seven issues a year plus the Premier Properties Guide, the
oldest, most comprehensive and most authoritative publication devoted to
private golf-community living.
A stellar list of names has written for the magazine over the
years. Contributors have included Jack Whitaker, Dick Taylor, Ben Wright,
Jim Nantz, George Peper, John Updike, Sandy Tatum, Tom Doak, Nick Faldo
and Ernie Els.
Owned by Purcell Enterprises, LINKS is on the leading edge of trends
and issues that pertain to the golf lifestyle, with a mission of bringing
the most engaging, sophisticated and surprising content to its audience
of
passionate golfers. In recent years it has introduced its readers
to emerging international destinations like South Africa, China, Turkey
and Vietnam.
While much has changed about the magazine—and the game—over 20 years,
LINKS' primary purpose has not. With every issue, LINKS strives to help
readers enjoy the game that they love.
