Dressing Up With the Joneses

Like the man himself, golf wear from his namesake company looks and plays great

By: James A. Frank

In 2014—the year that marks the 80th anniversary of the first Masters and the 90th anniversary of Bobby Jones winning his first U.S. Amateur—the apparel company that bears his name also will be celebrating a milestone, 25 years of producing handsome, distinctive golf wear.

Based on what we’ve seen of the Spring 2014 line of knit polo shirts, it’s going to prove to be another auspicious date.

Called XH2O and featuring 12 shirt styles, the collection combines elegance and athletic performance. All the shirts are constructed of polyester and treated so they are moisture-wicking and quick-drying, while offering UV protection and an anti-microbial shield. They’ve also been made with extra-strong seams to allow full movement and durability.

The shirts come in a choice of bold looks and bright colors. For example, there are 11 color options of Performance Pique Solids, ranging from Cerulean to Salmon, Lapis to Pineapple. The Hook Stripe line, available in 10 colors, has a textured striping pattern, solid collar, and contrasting under-collar. Both lines also use buttons that appear, thanks to a proprietary manufacturing process, to have dimples like a golf ball.

If buttons aren’t your thing, Bi-Ply Stripe polos have a zipper closure as well as a flat knit solid collar. And like all the other Bobby Jones shirts, they are three percent Lycra, which allows them to hold their shape after many washings. There are other styles, as well, which you can check out on the company website.

Back in the 1920s and '30s, no one epitomized performance and style like Bobby Jones. The apparel line that bears his name is doing its best to carry on that tradition not only with its polo shirts but also button-downs, shorts, pants, and outerwear. You can find them at private clubs and resorts, fine men’s and department stores, as well as online. $80-$125.


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