The British Open is one of the very few truly global sporting
events. But if you get in a London cab this summer, the driver is less likely to talk
about the Open than the possibility of one last hurrah by Tim Henman at
Wimbledon or the prospects for England’s cricket team in the Lord’s
test match.
On the face of it, it’s surprising that golf’s only major
played outside the United
States ranks lower in Britain’s sporting psyche than Wimbledon, which hasn’t had a home-bred champion for a
generation, or cricket, whose mostly middle-class appeal is confined to a dozen
countries.
Not that there is a lack of interest in the Open. But it hasn’t quite grabbed the hearts
and minds of the public in the same way as Wimbledon or Lord’s.
One factor is its position in the calendar. As well as coming
after the high points of the tennis and cricket seasons, it follows the iconic
horse race meetings at Epsom and Ascot, the
latter also a fashion parade always attended by Queen Elizabeth.
Britain’s Formula One race
and the Henley Royal Regatta, an international rowing competition on the River
Thames 20 miles from London, also vie for attention.
Also, the Open is rarely held near London. This makes going
to the Open hard for business types with crowded diaries. Furthermore, golf
doesn’t lend itself to corporate entertaining as easily as other sports.
For networking, a day at Lord’s, the nation’s top cricket
stadium, is better. The leisurely pace of cricket, played so slowly that a game
can last five days and still not produce a result, means serious conversation
can take place during the game. Business and political leaders are often seen in
the private boxes, which have direct views of the pitch and serve food and drink
all day.
In addition, cricket is played at Britain’s top
private schools and many adults have fond memories of their own efforts in the
game, even if they now have given up playing. They are experts on its
subtleties, which elude the casual spectator, and vigorously debate them,
nowhere more than in the Long Room of the Pavilion at Lord’s, the holy of holies
into which only members of the Marylebone Cricket Club, founded in 1787, are
admitted. This rarified space is cricket’s equivalent to the Big Room in the
R&A clubhouse.
