I first encountered Fila sportswear, as I'm sure many of you did, back in the 1970s when it was a big brand in tennis. So I was more than a little surprised to learn that the company actually celebrated its centennial birthday last year, the 100th anniversary of its founding by the Fila brothers of Biella, Italy.
Fila is now becoming a significant presence in other sports, not least of all golf, where the new line of fashion for men and women is itself something of a throwback but with the most up-to-date technology backing up the vintage design.
The current collection actually looks back to the 1950s, playing off prep-school athletics by blending elements of ski, tennis, and traditional golf designs. The colors are very bold, with big blocks of bright hues as well as sleek stripes, subtle textures, and great detailing. The styling extends throughout the Fila Golf line, which includes shirts, pants, shorts, skorts, outerwear, layering pieces, and accessories. Fila does a great job of marrying form with function and, especially important for golfers, having a sense of flair without going too far.
There are also some interesting technical aspects to the fabrics, which are anti-bacterial and moisture-wicking, features that have been achieved without adding a finish but are added in the dying process so there’s none of that slick, slippery feel that sometimes comes with high-tech apparel.
Fila Golf is committed to environmental stewardship and has been certified by WRAP (Worldwide Responsible Apparel Production), the world standard in socially responsible clothing. A special water-filtration system is used both to create a premium fabric (they feel very soft) and protect the environment: many of the garments are made from 98% recycled polyester.
So this is sportswear that both looks good and does good. It’s also easy to see and buy on Fila Golf’s shopping website, where the collections, men’s and women’s, are fully on view. I’m a fan of their layering pieces, as well as wind- and rain-resistant jackets and fleece. And there’s a free-shipping promotion going on now and into early July just in case you need something last minute for dad. Hint hint.
From a name known for tennis, great golfwear that looks and does good
By: James A. Frank