Here’s a great way to beat the heat instantly. Simply saturate this company’s towel with water (tap, pool, water hazard, ocean, etc.) before use and squeeze out excess. Shake the towel to activate and apply to heated body area. The towel will feel dry, but the cooling effect lasts for hours. To reactivate the Ice Cold Towel, simply dip the towel into any water source, shake, and reapply. Available in four colors, $29.95.