The pros usually get most everything they play (clubs, balls, gloves) and wear (pants, shirts, hats, shoes) as part of big-money endorsement deals. So when a player uses a product simply because he, or she, likes it—and without remuneration—that’s news.
Matt Kuchar loves Kentwool socks. As do a number of other pros, like Bubba Watson. But Kuchar isn’t paid to wear them: He just does. And thanks the company for letting him.
Kentwool, a “Made in USA” textile manufacturer for 170 years, has been making golf socks for just three years and has already grown its business five times. They’ve put their generations of experience and technology into the product, which is, as I can attest, incredibly comfortable and long lasting. Plus they look good, even in the standard golf colors—black, navy, charcoal, khaki—and available in below-the-ankle, over-the-ankle, and full lengths for men. (Women can choose from a few more colors in below and over the ankle.)
Now Kentwool is branching out—and having fun—with a new line, what they’re calling the 19th-Hole Collection. These “clubhouse casual” socks, made from a proprietary blend of ultra-soft Super-Fine Merino wool and performance fibers, are the same high quality as the original golf product, but a little thinner and lighter.
The new socks—designed to be worn by men or women—are made so that, as CEO Mark Kent puts it, “You can wear them for work and play and not have to change them immediately afterward.” And wear them year round as they’ll keep feet cool in warm weather and insulated in cold.
But what’s really cool are the styles: argyle designs in black, khaki, and navy, and some bright and colorful stripes that mix pink and green, black and purple, navy and orange, and other pairings of fun, fashion, and performance.
Like the golf socks, the 19th-Hole Collection (a somewhat ironic name since they’re unlikely to ever sprout unwanted holes) comes with a no-blister guarantee and reinforced cushioning at the right spots, offers moisture and odor management, and resists friction and wear.
The new socks retail at $28 a pair and can be found in the best golf shops and other fine stores, as well as directly from the company’s website.