It’s always fascinating to read about a person who starts a company because they couldn’t find exactly the right product or service to meet their own needs. Such is the story of Jim Tousignant, founder and CEO of Ultimate Resort.

In Tousignant’s case, he was looking to join a destination club and became intrigued at the business model and the myriad choices that existed. What he also found was a need for a club that was positioned as a great value, one accessible to anyone who enjoyed luxury travel. He believed that combining outrageous customer service and experiences with great value and flexibility was the recipe for success. And he was right.

True to its name, Ultimate Resort delivers a truly unparalleled value proposition to club members. This is everything that one would expect from a destination club: an incredible selection of destinations with world-class amenities, impeccable service and elegant accommodations. But Tousignant has upped the ante even higher with Ultimate Resort. Members have a warranty that assures them of generous and flexible availability. More benefit and less blackouts, in other words. Members can change membership plans annually as their travel needs change, and membership privileges can be shared with members of your extended family.

Ultimate Resort offers 25 resort and metropolitan locations throughout the U.S., Mexico, Europe and the Caribbean. Soon, following the recent $200 million merger with Private Escapes, the new combined company will boast 50 destinations, 140 homes and 1,200 members.

Premier golf destinations in Naples, Orlando and Palm Beach are included in the club’s portfolio as well as Kiawah Island, SC, La Quinta, CA, Scottsdale, AZ, and Maui, HI. In fact, all of the club’s destinations--including those in the Caribbean and Mexico as well as Mountain locations such as Telluride, Vail and Park City--offer access to championship golf. Whatever the destination, an Ultimate Concierge will arrange everything from tee times to spa appointments and dinner reservations.

While Ultimate Resort primarily draws families and couples for leisure use, interest is growing from singles who use the club to travel with friends, and from companies who offer use to employees and clients as incentives. Whatever the market, whatever the destination - Ultimate Resort can transform a vacation into a unique and unforgettable experience.