If you could only go to one golf destination for the rest of your life, where would you go?
Pebble Beach.........................................................................43%
St. Andrews...........................................................................29%
Pinehurst...............................................................................19%
Bandon Dunes.........................................................................9%
How many golf trips do you take each year?
One.......................................................................................27%
Two.......................................................................................25%
Three to four...........................................................................21%
None......................................................................................20%
Five to six.................................................................................5%
Seven or more...........................................................................2%What is your major reason for going on a golf trip?
How many scores from a golf trip do you post for your handicap?
Playing new courses.................................................................36%
Bonding with friends/family.....................................................27%
Getting away from everyday life................................................. 26%
Seeing a new part of the world...................................................10%
All............................................................................................45%
None.........................................................................................41%
Some, depending on how I play....................................................14%What is the most you would pay for a green fee at a resort?
$150.........................................................................................53% $250.........................................................................................31%
$400.........................................................................................10%
No limit......................................................................................5%
$600..........................................................................................1%What is the most money you have won or lost betting on the course during a golf trip?
None........................................................................................38%
$1-$20.....................................................................................18%
$21-$50...................................................................................14%
$51-$100..................................................................................13%
$101-$200.................................................................................8%
$201-500...................................................................................5%
$501-$1,000..............................................................................2%
More than $1,000.......................................................................2%Which of the following types of specialty golf trips are you most interested in taking?
Adventure..................................................................................28% Casino.......................................................................................25%
Cruise........................................................................................19% Culinary.....................................................................................16%
Train...........................................................................................8%
Safari...........................................................................................5%Next to golf, the importance of the following categories in choosing a resort.
Location...................................................................................39%
Accommodations.......................................................................29%
Dining......................................................................................22%
Other activities/amenities (spa, tennis, pool, etc.).........................18%
Service......................................................................................17%
Price..........................................................................................8%What is the biggest golf-related issue that will keep you from returning to a resort?
Poor course conditioning............................................................41%
High prices................................................................................29%
Poor service...............................................................................16%
Slow play....................................................................................9%
Carts on paths only......................................................................5%
You're on a business trip in Atlanta and have an important meeting that cannot be rescheduled. The night before the meeting, you receive a last-minute invitation to play Augusta National Golf Club the following morning. What do you do?
Skip the meeting and play...........................................................57%
Attend the meeting.....................................................................43%Which Northeast resorts would you most like to visit? (In all regions, respondents could make up to three choices.)
Sugarloaf, Maine.......................................................................36%
Hershey Resorts, Pa...................................................................32%
New Seabury on Cape Cod, Mass..................................................29%
Equinox Resort & Spa, Vt............................................................28%
Turning Stone Resort & Casino, N.Y............................................25%
Foxwoods Resort Casino/Lake of Isles, Conn................................25%
Marriott Seaview Resort & Spa, N.J..............................................21%
Otesaga Resort Hotel, N.Y...........................................................17%
Sagamore, N.Y...........................................................................14%
Which Mid-Atlantic resorts would you most like to visit?
Greenbrier, W.Va.................................57%
Kingsmill Resort & Spa, Va....................44%
Homestead, Va.....................................41%
Williamsburg Inn/
Golden Horseshoe Golf Club, Va.........41%
Nemacolin Woodlands Resort, Pa..........15%
Wintergreen Resort, Va..............................................................10%
Tides Inn, Va.............................................................................9%
Landsdowne Resort, Va...............................................................7%
Keswick Hall, Va........................................................................6%
Which Southeast resorts would you most like to visit?
Pinehurst Resort, N.C..............................59%
Kiawah Island Golf Resort, S.C.................58%
Sea Island Resorts/Cloister, Ga.................36%
Sea Pines Resort, S.C................................36%
Reynolds Plantation, Ga...........................17%
Barefoot Resort, S.C..................................17%
Pine Needles Lodge/Mid Pines Inn, N.C.......................................12%
Palmetto Bluff, S.C......................................................................7%
Eseeola Lodge at Linville Golf Club, N.C........................................5%
Which Florida resorts would you most like to visit?
Marriott Sawgrass Resort & Spa..........39%
Bay Hill Club & Lodge........................37%
Doral Golf Resort & Spa......................36%
Ritz-Carlton Naples, Naples................29%
Doral Golf Resort & Spa, Miami............17%
Ponte Vedra Inn & Club,
Ponte Vedra Beach...............................................................16%
Innisbrook Resort and Golf Club, Palm Harbor.............................16%
Sandestin Golf and Beach Resort, Destin......................................13%
Villas of Grand Cypress, Orlando.................................................13%
Which Midwest resorts would you most like to visit?
American Club, Wis. .............................52%
Treetops Resort, Mich............................43%
Inn at Bay Harbor, Mich.........................36%
Grand Geneva Resort, Wis......................28%
French Lick Springs Resort, Ind...............21%Eagle Ridge Resort & Spa, Ill......................................................18%
Fortune Bay Resort Casino, Minn................................................13%
Grand View Lodge, Minn............................................................11%Which Texas resorts would you most like to visit?
Barton Creek Resort & Spa...................48%
Westin La Cantera Resort....................42%
Hyatt Regency Hill Country
Resort & Spa..........................35%
Horseshoe Bay Resort.........................31%Four Seasons Dallas at Las Colinas............................................30%
Hyatt Regency Lost Pines Resort & Spa........................................19%
Lajitas, The Ultimate Hideout,Lajitas..........................................16%Which West resorts would you most like to visit?
Bandon Dunes Golf Resort, Ore................50%
Broadmoor, Colo.....................................32%
Coeur d’Alene Resort, Idaho.....................31%
Jackson Hole Golf &
Tennis Club,Wyo.................................31%Fairmont Banff Springs, Banff, Alberta.......................................28%
Fairmont Chateau Whistler, British Columbia..............................25%
Sun Valley Resort, Sun Valley, Idaho...........................................19%
Lodge & Spa at Cordillera, Colo...................................................14%
Sunriver Resort, Ore...................................................................13%Which Southwest/desert resorts would you most like to visit?
La Quinta Resort &
Club/PGA West, Calif...........................40%
Wynn Las Vegas, Nev...............................40%
Boulders Resort &
Golden Door Spa, Ariz..........................32%
Phoenician, Ariz........................................28%
Lake Las Vegas Resort, Nev.........................................................28%
Arizona Biltmore Resort & Spa......................................................21%
Fairmont Scottsdale Princess, Ariz................................................21%
Lodge at Ventana Canyon, Ariz.....................................................21%
Wigwam Golf Resort & Spa, Ariz...................................................10%Which California resorts would you most like to visit?
Pebble Beach Resorts.................................78%
Lodge at Torrey Pines.................................39%
Ritz-Carlton Half Moon Bay........................36%
La Costa Resort and Spa.............................30%
Four Seasons Aviara...................................17%Quail Lodge.................................................................................16%
Fairmont Sonoma Mission Inn & Spa.............................................16%
Ojai Valley Inn & Spa....................................................................11%
CordeValle....................................................................................4%Which Hawaii resorts would you most like to visit?
Kapalua Resort, Maui................................50%
Turtle Bay Resort, Oahu.............................40%
Princeville Resort, Kauai............................32%
Grand Wailea Resort Hotel & Spa Maui.......30%
Four Seasons Hualalai, Big Island..............25%
Lodge at Koele/Four Seasons
Lana'i at Manele Bay, Lana'i...................................................23%
Mauna Kea Beach Hotel, Big Island...............................................20%
Mauna Lani Resort, Big Island......................................................19%
Waikoloa Beach Resort, Big Island................................................11%Which Mexico/Central America resorts would you most like to visit?
Cabo del Sol, Mexico...................................................................54%
Four Seasons Costa Rica at Peninsula Papagayo........................... 44%
Hilton Cancun Golf & Spa Resort, Mexico.....................................38%
Cabo Real, Los Cabos, Mexico.....................................................27%
Four Seasons Punta Mita, Mexico................................................23%
One&Only Palmilla, Mexico........................................................18%
Fairmont Mayakoba, Mexico.......................................................17%
Which Caribbean/Bermuda resorts would you most like to visit?
Ritz-Carlton Golf &
Spa Resort, Jamaica............................39%
Four Seasons Great Exuma
at Emerald Bay, Bahamas....................33%
Casa de Campo,
Dominican Republic...........................32%
Tucker's Point Club, Bermuda......................................................27%
Four Seasons Nevis, Pinney's Beach,
Charlestown, Nevis, West Indies...........................................23%
Westin Rio Mar Beach Golf Resort & Spa, Puerto Rico....................23%
Tierra del Sol Resort & Country Club, Aruba...................................21%
One&Only Ocean Club, Bahamas.................................................19%
Sandy Lane, Barbados.................................................................18%Which courses in Scotland, England and Wales would you most like to play?
Old Course, Scotland ................................................................ 71%
Carnoustie Golf Links, Scotland..................................................47%
Muirfield, Scotland....................................................................35%
Westin Turnberry Resort, Scotland..............................................25%
Royal Dornoch Golf Club, Scotland..............................................21%
Royal Birkdale Golf Club, England...............................................19%
Royal St. David's Golf Club, Wales...............................................15%
Cruden Bay Golf Club, Scotland....................................................11%
Sunningdale Golf Club, England..................................................10%Which courses in Ireland and Northern Ireland would you most like to play?
Ballybunion Golf Club, Ireland ........................ 50%
Royal County Down Golf Club,
N. Ireland...................................................43%
Old Head Golf Links, Ireland...........................33%
Royal Portrush Golf Club, Northern Ireland.......22%
Lahinch Golf Club, Ireland...........................................................21%
Doonbeg Golf Club, Ireland..........................................................20%
Ballyliffin Golf Club, Ireland.........................................................17%
Portmarnock Golf Club, Ireland.....................................................17%
Waterville Golf Links, Ireland.......................................................16%Which of the following international destinations would you most like to visit?
Australia.....................................................................................45%
New Zealand...............................................................................23% Spain..........................................................................................12% China...........................................................................................5%
South Africa..................................................................................5%
United Arab Emirates (Dubai)........................................................ 4%
Other............................................................................................4%
Argentina......................................................................................2%





















