If you could only go to one golf destination for the rest of your
life, where
would you go?
Pebble
Beach.........................................................................43%
St. Andrews...........................................................................29%
Pinehurst...............................................................................19%
Bandon Dunes.........................................................................9%
How many golf trips do you take each year?
One.......................................................................................27%
Two.......................................................................................25%
Three to four...........................................................................21%
None......................................................................................20%
Five to six.................................................................................5%
Seven or more...........................................................................2%
What is your major reason for going on a golf trip?
Playing new courses.................................................................36%
Bonding with friends/family.....................................................27%
Getting away from everyday life.................................................
26%
Seeing a new part of
the world...................................................10%
How many scores from a golf trip do you post for your handicap?
All............................................................................................45%
None.........................................................................................41%
Some, depending on how I play....................................................14% What is the most you would pay for a green fee at a resort?
$150.........................................................................................53% $250.........................................................................................31%
$400.........................................................................................10%
No limit......................................................................................5%
$600..........................................................................................1%
What is the most money you have won or lost betting on the course during a
golf trip?
None........................................................................................38%
$1-$20.....................................................................................18%
$21-$50...................................................................................14%
$51-$100..................................................................................13%
$101-$200.................................................................................8%
$201-500...................................................................................5%
$501-$1,000..............................................................................2%
More than $1,000.......................................................................2%
Which of the following types of specialty golf trips are you most interested
in taking?
Adventure..................................................................................28% Casino.......................................................................................25%
Cruise........................................................................................19% Culinary.....................................................................................16%
Train...........................................................................................8%
Safari...........................................................................................5%
Next to golf, the importance of the following
categories in choosing a resort.
Location...................................................................................39%
Accommodations.......................................................................29%
Dining......................................................................................22%
Other activities/amenities (spa, tennis, pool, etc.).........................18%
Service......................................................................................17%
Price..........................................................................................8%
What is the biggest golf-related issue that will keep you from returning to a
resort?
Poor course conditioning............................................................41%
High prices................................................................................29%
Poor service...............................................................................16%
Slow play....................................................................................9%
Carts on paths only......................................................................5%
You're on a business trip in Atlanta and have an important meeting
that cannot be rescheduled. The night before the meeting, you receive a last-minute invitation to play Augusta National Golf
Club the following morning. What do you do?
Skip the meeting and play...........................................................57%
Attend the meeting.....................................................................43%
