EDITORIAL FOCUS

LINKS is the most sophisticated, engaging, and surprising publication in the industry, one that helps readers fuel their passion for the game and enjoy the golf lifestyle in new and stimulating ways.

LINKS DEMOGRAPHICS

Average household income	$220,000
Median household income	$144,000
Median total asset value (excl. principle residence)	$1,066,000
Male/Female	78%/22%
Married	92%
Average Age	55
Median Age	53
College educated	85%
Professional/managerial	61%

MAGAZINE INVOLVEMENT

Read 4 out of 4 issues	86 %
Number of times magazine is referenced	3.5
Average time spent with each new issue	72 minutes
Length of time each issue is kept	5.3 months
Readers saving issues	2+ months

GOLF INVOLVEMENT

Average days of golf per year	60
Maintain a USGA handicap	73%
Private club member	72%
refer walking over riding in a cart	54%
Carry three or more wedges in their bag	72%
Current median handicap index	11.9

USGA Handicap Breakdown

0–9.9	37%
10–14.9	32%
15–19.9	19%
20+	12%

Source: Ipsos Mendelsohn; Beta Research

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