Even during its biggest week of the year, the PGA of America can’t get no respect. On the eve of the PGA Championship, the “largest working sports organization in the world,” whose 27,000 members run shops, give lessons, and promote the game, was upstaged not once, not twice, but three times by other associations. During a press conference on Wednesday, PGA President Ted Bishop announced that the 2016 championship probably will be held in July to avoid conflict with the Rio Olympics. At that same session, Bishop admitted that the old tagline for the PGA Championship—“Glory’s Last Shot”—was changed to “The Season’s Final Major” at the request of PGA Tour Commissioner Tim Finchem, who thought “last shot” was taking a shot at the Tour’s season-ending FedEx Cup. Then, in the unkindest cut of all, the USGA used PGA eve to announce its new TV deal with Fox Sports beginning in 2015. Forget the fact that Fox has never covered golf (who will they hire as announcers? Hello? Johnny Miller?) or that Fox is reportedly paying roughly $100 million a year for the rights. Couldn’t they have waited till next week? By the way, there’s still time for Augusta National, the LPGA, or maybe the Miniature Golf Association to chime in with more scene-stealing news.