It’s official: Herb Kohler wants to build another golf course near the Wisconsin town that bears his family name. At a local Plan Commission meeting earlier this week, the general manager of Destination Kohler said, “We believe it can be as good or better than the Straits course,” referring to the Pete Dye-designed Whistling Straits (above). In fact, one of the selling points of the new course is that it will be among the top 50 in the world, yet there was no mention of who would do its design. According to the Sheboygan Press, the course—which will be on Kohler Co.-owned land near Kohler-Andrae State Park—would have four holes along the Lake Michigan shoreline and open in July 2017. Unless it is stopped by a group called Friends of the Black River Forest, which turned up at the meeting even though no public comment was allowed. Kohler Co. officials say they are looking into the environmental impact on the region’s sand dunes and white pines, and have requested an easement to begin building maintenance roads.