New European Tour head Keith Pelley has never shied away from unconventional initiatives to help bring more buzz to his Tour. In his short time as the man in charge of the European Tour, he has allowed players to wear shorts in practice rounds and on pro-am days, conducted an under-the-lights shootout - complete with pyrotechnics - at last year’s British Masters, and later this year, is debuting a match play event featuring 6 hole matches.
You can now add music on the driving range to that list.
Beginning this week, the Tour will be experimenting with music being played on the driving range and along the walk to the first tee.
"We're in the entertainment business," European Tour chief executive Keith Pelley told The Associated Press outside the clubhouse at Abu Dhabi Golf Club on Wednesday. "As long as you are always conscious of the integrity and protection of the game's magic. But you are always looking to improve your product, in any business that you run."
Pelley plans on having music on the range at the BMW PGA Championship at Wentworth in May, as well as at other events in the European Tour's newly minted Rolex Series.
While it is early, it seems to be popular with many of the top golfers at this week’s event. Dustin Johnson, Henrik Stenson, and Thongchai Jaidee were just a few of the golfers that expressed their enjoyment with the music on the range.
The question now is, if it ends up being a success over in Europe, will music on the driving range become a regular thing at PGA Tour stops? Only time will tell.
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