While we can only assume that Tiger Woods was happy with his performance last weekend at the Hero World Challenge—in a limited-field event with 18 players he finished 15th—we know that the people who put golf on television are thrilled about Tiger’s return and the likelihood that he’ll play 15 to 20 events in 2017. How do we know? Look at the numbers for the Hero event over four days:
Thursday (Golf Channel)
- Round 1 coverage delivered a .86 coverage rating / 782,000 viewers: +190% year over year and +74% over 2014, the last time Tiger Woods was in the field at this event.
- Most-watched Thursday Round 1 since The Open Round 1 in July.
- Most-watched Round 1 at this event on Golf Channel (2007-16).
- Excluding Ryder Cups and Presidents Cups, most-watched fourth-quarter Round 1 in Golf Channel history (2006-16).
Friday (Golf Channel)
- Round 2 coverage delivered a .83 coverage rating / 768,000 viewers: +135% year over year and +50% over 2014.
- Most-watched Friday Round 2 since The Open Round 2 in July.
- Saturday’s live coverage on NBC delivered a 1.38 US HH rating / 2,049,000 viewers, +115% year over year and +86% from 2014. Most-watched PGA TOUR Round 3 since the Memorial Round 3 in June, excluding the Majors and Ryder Cup.
- Sunday’s live coverage on NBC delivered a .96 US HH rating / 1,397,000 viewers, +67% year over year and +35% from 2014.
More proof, if you needed it, that Tiger moves the golf needle, certainly on TV.
So tell us: Does Tiger’s being in a tournament make it more or less likely that you’ll tune in?
Dec 08, 2016 | 06:37 am
Dec 07, 2016 | 09:11 am
Dec 06, 2016 | 09:15 am
Dec 05, 2016 | 06:05 am