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Dec 08, 2016 | 06:37 am

Tiger Tames The Tube

While we can only assume that Tiger Woods was happy with his performance last weekend at the Hero World Challenge—in a limited-field event with 18 players he finished 15th—we know that the people who put golf on television are thrilled about Tiger’s return and the likelihood that he’ll play 15 to 20 events in 2017. How do we know? Look at the numbers for the Hero event over four days:

Thursday (Golf Channel)

  • Round 1 coverage delivered a .86 coverage rating / 782,000 viewers: +190% year over year and +74% over 2014, the last time Tiger Woods was in the field at this event.
  • Most-watched Thursday Round 1 since The Open Round 1 in July.
  • Most-watched Round 1 at this event on Golf Channel (2007-16).
  • Excluding Ryder Cups and Presidents Cups, most-watched fourth-quarter Round 1 in Golf Channel history (2006-16).

Friday (Golf Channel)

  • Round 2 coverage delivered a .83 coverage rating / 768,000 viewers: +135% year over year and +50% over 2014.
  • Most-watched Friday Round 2 since The Open Round 2 in July.

Saturday (NBC)

  • Saturday’s live coverage on NBC delivered a 1.38 US HH rating / 2,049,000 viewers, +115% year over year and +86% from 2014. Most-watched PGA TOUR Round 3 since the Memorial Round 3 in June, excluding the Majors and Ryder Cup.

Sunday (NBC)

  • Sunday’s live coverage on NBC delivered a .96 US HH rating / 1,397,000 viewers, +67% year over year and +35% from 2014.

More proof, if you needed it, that Tiger moves the golf needle, certainly on TV.

So tell us: Does Tiger’s being in a tournament make it more or less likely that you’ll tune in?

 

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Dec 07, 2016 | 09:11 am

Cage Diving

In the business world, a shark is a tough, self-made mutli-millionaire or billionaire. In the golf world, The Shark is Greg Norman, a tough, self-made multi-millionaire. Shark Tank on ABC aligns the former with people from all walks of life to help them start a business and live the American Dream. Put all of them together and you get "Greg Noman's Shark Tank," a partnership with the University of Miami in Florida to draw applicants from around the world to submit business ideas. Norman and his team of investors are on a nationwide search to discover the next successful entrepreneurs, inventors, creators, and innovators in sport. So if you have a fantastic idea for a start-up or are already operating a business in the space and are looking to expand, apply now to have the opportunity to present to Norman and his panel at the University of Miami Sport Industry Conference next March for a chance to receive financial backing. The panel will select four finalists to conduct a five-minute pitch followed by a 25-minute Q&A with Norman and the panel. Deadline is January 20.

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Dec 06, 2016 | 09:15 am

Bjorn Leader

Thomas Bjorn is about to be named the 2018 European Ryder Cup Captain, according to a report from GolfDigest.com. The 45-year-old Dane has been involved, in one role or another, in the last seven Ryder Cups—three times as a player and four as a vice-captain. He will become the fourth European captain, something that bodes well for the Euros inasmuch as the three others—Messrs. Ballesteros, Langer, and Olazabal—all were victorious. Geography is also be on his side--when the two teams next convene, at Le Golf National in Paris, it will have been a full quarter century since the Europeans have lost a Ryder Cup on home soil.  Meanwhile the American Captain sweepstakes continues with Jim Furyk the frontrunner and Steve Stricker a contender although more likely the choice for 2020 when the match will be played in his home state of Wisconsin at Whistling Straits.

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Dec 05, 2016 | 06:05 am

Completing A Pass To Augusta?

You’ve won the Super Bowl, you’ve retired from football, you’re making commercials. So what do you do next? If you’re Peyton Manning, you join Augusta National. According to an Augusta, Georgia, radio station, Manning—whose USGA handicap is reported to be 4.4—has been invited to become a member at one of the country’s most prestigious clubs. Of course, Augusta National isn’t saying anything, and if Peyton is smart, he won’t either since the club is known to be super-secretive about, well, everything. But when a reporter reached Peyton’s father Archie, he was told that Manning Jr. was at that very moment playing golf at the home of the Masters. It would be at least the fourth club he belongs to, along with Castle Pines and Cherry Hills, both in Colorado, and Crooked Stick outside Indianapolis (remember, he was an Indianapolis Colt before he was a Denver Bronco). Which got us to wondering: Is golf the reason Peyton wore number 18?

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