Horton Smith's green jacket that The Buzz told you about last week sold this past weekend for $682,229—the highest price ever for a piece of golf memorabilia. (The final bid was actually $593,243 with the rest, almost $90,000, going to Green Jacket Auctions as a commission.) There were about seven serious bidders who really drove up the price in the final few hours on Saturday. Company co-owner Bob Zafian was on the phone with the two elderly brothers, who inherited the jacket from their mother who was married to Smith's brother, giving them regular updates on the enormous bids that jumped almost $400,000 on Saturday. "One of the brothers said he had to double his heart medicine," says Zafian with a chuckle. "They were very surprised. I was, too. We were hoping for perhaps $300,000." And to think that the brothers reportedly tried to give it to Augusta National 15 years ago in exchange for some badges to the Masters.