The most prestigious event on the women's golf circuit, the US Women's Open, begins on Thursday at Sebonack Golf Club on New York's Long Island. The course sits on nearly hallowed golf ground, surrounded by Shinnecock Hills and The National, and just a two-hour drive from Manhattan. Despite all that, the USGA, or someone, felt compelled to offer tickets to the tournament at a big discount. The photograph above was taken at the Costco Wholesale store on 116th Street in New York City last week. Like most everything else in a Costco, the price is a steal, as much as 34% off retail. But what does this say about the expected gallery? Let's hope such marketing proves "for the good of the game."