Jan 20, 2015 | 08:37 am

It's Show Time

The 61st annual PGA Merchandise Show begins today with Demo Day, the largest outdoor trade demo in the world. All the game’s major manufacturers will be arrayed around the circular driving range of the Orange County National Golf Center, offering PGA professionals, key buyers, and golf media a chance to test the latest in golf equipment. Tomorrow through Friday the circus heads indoors to the Orange County Convention center where over 40,000 attendees are expected to be walking the ten miles—yes, ten miles--of exhibits from more than 1,000 purveyors of equipment, apparel, and golf-related goods and services. The Show usually produces a few surprises—for a full report, check out next month’s Issue of HOTLINKS. 

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Jan 19, 2015 | 06:20 am

Leadbetter’s Latest

If you are frustrated with your swing, David Leadbetter feels your pain. “Golf instruction needs to be shaken up because for the masses, this game can be just too hard,” says one of the world’s best-known instructors, who has taught dozens of pros and thousands of amateurs. He thinks he’s found the cure, what he’s calling “The A Swing”—“A” for “alternative”—which is also the title of his next book. The swing—which Leadbetter describes as simple to teach and simple to learn, while correcting most common faults—is based on scientific principles and has been studied by J.J. Rivet, a French biomechanist who works extensively in golf. The book contains more than 200 illustrations, frequently asked questions, a seven-minute practice plan, and summary sections. There’s also a line of special training aids. “The A Swing, like hickory to steel and persimmon to metal heads, is a revolutionary advance in golf instruction,” says Leadbetter. The revolution begins in May, when the book is released.

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Jan 16, 2015 | 06:56 am

A Couple Of Kiwis

Two players from New Zealand are in the news—and going in opposite directions. Lydia Ko, the 2014 LPGA Rookie of the Year (at age 17), played in 26 events last year and made 26 cuts, won three times, and earned more than $2 million. She’ll kick off her sophomore season in two weeks at the Coates Golf Championship in Ocala, Florida, with the eyes of the golf world upon her. They’ll be seeing a new-look Ko, if her official LPGA portrait, above left, is accurate: She seems to have ditched the big eyeglasses and acquired a new hairdo. Also on our radar was Michael Campbell, the 2005 US Open champion, who was competing in this weekend’s European Tour’s Abu Dhabi Championship. Due to injuries, Campbell sat out most of 2014, during which time he fell more than 1,000 places in the world ranking, entering this week somewhere in the 1400s. We were pulling for the personable 45-year-old to regain his old form, but are sorry to report that he withdrew after the first nine holes citing personal problems. He was six-over par.

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Jan 15, 2015 | 01:09 pm

The Five W's of the Big W

With the start of the Sony Open today at Waialae Country Club in Honolulu, we'll be treated to a lot of shots of the big W behind the 7th hole (played as the 16th during the tournament). We have one of the members, Ethan Abbott, to thank. No, he wan't hit on the head by a coconut. Abbott, you see, is a big fan of the 1963 comedy It's a Mad, Mad, Mad, Mad World that starred a who's who of Hollywood stars and revolved around finding $350,000 under a big W. Abbott even made the video above to convince his fellow members that replacing the four straight palms with bent ones at a cost of just $4,000 would help give the club an identity. Wow, was he right. The trees have even become the club's unofficial logo, appearing on much of the merchandise in the pro shop. The one in the movie was real, too, by the way, and was located near L.A. in Palos Verdes, but, sadly, only one of the palms remain.

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