NBC and Golf Channel have some interesting plans for their 25 hours of live coverage of the Ryder Cup, which begin at the end of this week. Here’s their schedule:
Thursday, Sept. 29 5-8 p.m. Golf Channel (Opening Ceremony)
Friday, Sept. 30 8:30 a.m.-7 p.m. Golf Channel
Saturday, Oct. 1 9 a.m.-7 p.m. NBC
Sunday, Oct. 2 12 p.m.-6 p.m. NBC
All times Eastern
Furthermore, the networks have partnered with their national advertisers to present a number of commercial breaks without viewers having to miss any of the action. Copying a technique already used in auto-racing telecasts, NBC and Golf Channel will put up a split-screen image (like that shown above) with the ad playing on the right side and the match coverage continuing uninterrupted on the left: The audio will be from the ad and the sponsor’s logo will appear above the live golf (like the PGA of America logo in the example above). But visible will be all graphics as to what shot is being hit and if it’s to win or halve a hole, etc.
They call it “Playing Through” and estimate that it will be utilized, according to a network spokesperson, in about a third of the commercial breaks all three days “during times where there is the most drama.
“We’ll run ‘regular’ commercials toward the beginning of coverage when only a few matches are on the course,” the spokesperson told LINKS, “and the same toward the end of coverage when there’s a lot of downtime with only a few matches left on the course. The time when we’ll likely use ‘Playing Through’ the most will be when all matches are out there, and lots of action to cover that we won’t want the viewer to miss.”
Among those covering the action will be Johnny Miller, Nick Faldo, David Feherty, Peter Jacobsen, Gary Koch, Curt Byrum, Roger Maltbie, Mark Rolfing, Notah Began, and Jerry Foltz.