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Mar 09, 2015 | 09:34 am

Childs’ Play

It isn’t only the players who are younger at golf events. If the PGA Tour has its way, the audiences will be younger, too. The tour has launched a new media campaign aimed at millennials, that large portion of the population—said to be around 75 million Americans—born since 1980. Using the tagline (and occasionally the hashtag) “more than golf,” the tour wants to reach new and younger crowds. Quoted by Fox Business, David Pillsbury, president of Championship Management for the PGA Tour, said, “We’re trying to create that festival environment, where there’s something for everyone. Some fans coming are not familiar with golf at all, but they’re coming because it’s an event. It’s not just because of golf, it’s about the food, fashion, it’s a sexy event to attend and you get to see some athletes you hear your golf friends talk about.” Is it working? At the Northern Trust Open in Los Angeles a few weeks ago, the tour brought in food trucks, “hip” clothing designers, and an alternative-rock concert that started after Saturday’s round ended. According to the tour, ticket sales to 25 to 34 year olds were up in L.A. this year, and concession sales were up, as well.

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Mar 06, 2015 | 10:34 am

Two To Go?

After the R&A decided last year to accept women as members, the golf world has been watching what the three remaining all-male clubs on the Open Championship rota would do. Make that two. Royal St. George’s in England (above), which last hosted the Open in 2011, voted 90 percent in favor of immediately changing their gender make-up, according to news reports. That leaves only Royal Troon and Muirfield, both of which have said their membership policies are being reviewed. All well and good, but as an article in The Telegraph newspaper from Britain puts it, “It’s going to take more than a bunch of wealthy blazers to rip up their archaic rule books to improve the landscape for female golfers.” It notes that only one in eight golfers in the UK are women, while the world average is one in four, due to the fact that “the perception of the golf club as the last male bastion has, to some degree, been perpetuated by the most famous golf tournament being staged at courses which defined their membership policies by gender.” The article also cites a survey that says, “People more would be interested in taking up the game if it was financially feasible and if they could learn with family and/or friends and if they could play shorter courses. But what it also unearthed was that females would be encouraged to commit to the sport if clubs were ‘less masculine,’ ‘less intimidating’ and treated them as ‘valued customers.’” While the survey was done over there, those interested in growing golf over here might want to take note.

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Mar 05, 2015 | 12:37 pm

Awesome Pairing

World No. 1 Rory McIlroy will play Augusta National next week with World No. 1 in Awesomeness Tom Brady. This is according to Golf Channel's Todd Lewis, who tweeted, "A 4-time Super Bowl champ walking the fairways with a 4-time Major champ" to which huge Partiots' fan Keegan Bradley responded, "I'm very jealous." Brady, who's about an 8 handicap (though he doesn't seem to have an official Index), has been playing golf since age 2 when his dad first took him to a course in Northern California. He even worked at two golf courses during the summers while attending the University of Michigan. The one burning question The Buzz has is: does he like to play with low-compression balls?

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Mar 04, 2015 | 06:51 am

Jay Morrish, 1936-2015

One of the leading golf course architects of the 1990s and 2000s, Jay Morrish, died on March 2. After serving on the construction team that built Spyglass Hill in Pebble Beach, he became a designer, working for Desmond Muirhead and then Jack Nicklaus before forming a partnership with former PGA Tour player Tom Weiskopf. The team of Weiskopf-Morrish produced many notable courses, including Loch Lomond in Scotland (shown above), the Champions Course at TPC Scottsdale, Forest Dunes (Michigan), Troon North (Scottsdale), and the Resort Course at La Cantera (San Antonio). Working with his son Carter, Morrish’s designs include Tehama (Carmel) and Stone Canyon (Tucson). He also designed in Spain, Canada, Australia, and Japan. His philosophy of design, as quoted by the American Society of Golf Course Architects, was “Golf course architecture is a very subjective field of endeavor, and that is good. The game of golf would be distressingly boring if all golf course architects embraced similar design philosophies. Long live diversity!”

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